Lai wa sai tsaban htum wa de, shara shagu hta hkai lu hkai sha ai hte, npu na mari lu ai atsam law wa ai majaw, shanhte a "ja prat" hpe hpaw hpang wa ai tyre masing ni gaw, Internet masing ni hte dut shabra ai lam nnan ni rawt jat wa ai hte maren, 50s hte 60s ngut ai hpang, dut shabra ai ni gaw, htunghking dut mari hpaga lam a hpaga lam{. yawng hte rau, myit tsang hpa "mari kaba manghkang" ni hpe myit tsang ai zawn rai nga ai.
Tire galaw shapraw ai ni hte dut shabra ai ni gaw, n-gun n rawng ai matut mahkai lam hpe galoi mung hkan sa nga ai. dealers (sh) agent ni gaw, tyre company ni hte mari ai ni a lapran hta n mai garan ginhka ai hka lawng langai mi rai nga ai, raitim, tyre company ni gaw, shanhte a shamu shamawt ai shara hpe sum kau mayu ai n rai, shingjawng ai makau grup yin hte hpaga yumga. Ndai masa gaw, upstream factory ni a akyu hpe shayawm kau ya sai. Internet marketing nnan ni a round ni, dealers ni a nhtoi gaw kaja ai wa hta n law wa sai{4}}.
2018 ning September shata hta, American tyre dealer ATD (American Tire Distributors Inc{1}) gaw, shi a grai law ai hte hka wa na matu yak hkak ai lam ni hpe yu nna, mung shawa shiga hpe shapraw dat ai, company gaw, seng ang ai sut masa galaw ai ni hte gumhpraw bai gram lajang na matu myit hkrum lam lu na matu masing jahkrat da ai, ATD hka jaw ai ni gaw, bai gram lajang ai hpang, dai hpyi shawn laika hpe, dai company a share 95% hpe, dai bungli galaw ai lam hpe tang madun ai hpang, dai hpe galaw ai. team gaw 83- shaning na company. hpe uphkang ai lam hpe sum mat chye ai.
1935 ning hta hpaw hpang wa ai ndai tyre garan gachyan ai wa gaw, shawng nnan e 40,000 tyre ni hpe Bridgestone, Michelin, Goodyear, hte Continental horse{3} ngu ai brand ni hta lawm ai. 2017, gaw tyre dealership hpaga lam hta mungkan nambat langai rai nga ai. ni rai nga ai.
Raitim, ndai htunghking dut shabra ai wa gaw 2017 ning htum wa de manghkang byin nga ai rai nna, shaning law law jawm galaw lai wa sai shi hte ni htep ai manang ni gaw, 2018 ning January shata hta, Michelin (North America) hte Sumitomo (Americas) ni hte Sumitomo (Americas) ni gaw, 50% hpe 50% bang na matu, shanhte a tyre dut shabra ai lam hpe hpaw nna, NTW nnan hpe gawgap na; 2018 ning April shata hta, Goodyear hte Bridgestone yan gaw, ATD hte direct supply matut mahkai lam hpe jahkring kau na hpe ndau shabra ai, garan gachyan ai company TireHub hpe jawm hpaw na lam hpe ndau da sai; 2018 ning June shata hta, Bridgestone mung ATD. hku nna, US hta shi a share ni hpe garan gachyan na n re, ngu ai ndau laika hpe shapraw dat ai.
ATD Company gaw, hku hkau manang ni a lai ladat ni a majaw myit n pyaw ai lam tsun ai. shanhte gaw shaning law law hku hkau chyap ai hte jawm galaw ai matut mahkai lam ni nga ai, garan ginhka ai lam ni gaw, lahkawng maga na ni a matu sum kaba langai mi rai nga ai. shawng nnan na lam gaw, ATD a stock manu hpe ATD a stock manu hte seng ai lam rai nga ai. mari ai ni. Dinghku de hkrat sum ai.
Goodyear zawn re ai galaw shapraw ai ni tsun ai hku nga yang, ATD gaw kaba ai hte n-gun kaba ai company langai mi rai nga ai, raitim shanhte gaw htunghking, san seng ai garan gachyan ai lam ni hpe galoi mung hkan sa ai, dai aten na rawt jat galu kaba wa ai lam hta madang law law hku garan gachyan ai lam a arawn alai ni hpe hkan sa ai lam gaw, lawan ladan jai lang ai ladat ni hpe gyin shalat ai hta n-gun rawng ai lam ni hpe hkan sa nga ai.
Bridgestone hte Goodyear gaw, garan gachyan ai company nnan hpe hpaw ninghtan ai hta, ndai company nnan gaw, shanhte a arung arai ni hpe htunghking garan gachyan ai hkrang hta grau lawan ai hku, hkrak hkra galaw lu na hpe myit mada ai lam tsun ai, dai gaw, grau kaja ai mari ai lam hpe jaw lu na matu, online dut mari ai shara nnan hpe hpaw nna, shanhte a lata hta dut shabra ai lam ni hpe hkang lu na matu, online dut mari ai platform nnan hpe hpaw nna, dai gaw, lapran na akyu law law hpe mung hkye la lu na re.
ATD gaw October 5 ya shani hta gram lajang ai lam hte seng nna hpang jahtum na shiga ni hpe shapraw dat ai, hka kap ai ni law malawng hte myit hkrum lam lu la sai.1 wan 1 billion daram hpe shayawm kau nna, US dollar wan 250 daram hpe gumhpraw jaw na matu n-gun nnan hpe lu la na matu myit mada da ai. ATD gaw shi a shingra tara hku nna hpaga lam myit jasat ni hpe galai shai nna, bungli masing nnan ni hpe n-gun jaw ai hku nna, Internet prat hta dut mari hpaji hpe jat wa na re.